Cookie Policy
Effective date: April 21, 2026 · Last updated: April 21, 2026
1. What Are Cookies?
Cookies are small text files that a website stores on your device (computer, tablet, or phone) when you visit. They are widely used to make websites work, remember your preferences, and provide information to the owners of the site. Cookies set by the website you are visiting are called “first-party cookies.” Cookies set by other websites are called “third-party cookies.”
2. How We Use Cookies
We use only the cookies necessary to run the website and, with your consent, a small number of analytics and advertising-measurement cookies that help us understand how visitors found us and which pages are useful. We do not sell your personal information.
When you first visit our site you will see a cookie consent banner. Non-essential cookies (analytics + advertising measurement) are blocked by default and only loaded after you click “Accept.” You can change your preferences at any time using the “Cookie Settings” link below or in the footer.
3. Categories of Cookies We Use
Strictly Necessary Cookies
These cookies are required for the website to function. They cannot be switched off in our systems. They do not store any personally identifiable information.
| Name | Purpose | Duration | Provider |
|---|---|---|---|
cookie_consent |
Stores your cookie preferences so the banner does not reappear on every page. | 12 months | The Closet Rehab (first-party) |
__cf_bm |
Cloudflare bot-management cookie. Distinguishes humans from automated bots to protect the site from abuse. | 30 minutes | Cloudflare (first-party via theclosetrehab.com) |
Analytics Cookies (optional — require consent)
These cookies help us measure how visitors use the website so we can improve it. All analytics data is aggregated and de-identified. IP addresses are anonymized before storage.
| Name | Purpose | Duration | Provider |
|---|---|---|---|
_ga |
Distinguishes unique visitors so we can count sessions. | 2 years | Google Analytics 4 (G-DYBWH1P9LC) |
_ga_DYBWH1P9LC |
Maintains session state for Google Analytics 4. | 2 years | Google Analytics 4 (G-DYBWH1P9LC) |
Advertising & Conversion-Measurement Cookies (optional — require consent)
These cookies help us measure how our paid advertising performs and attribute form submissions or phone calls to the advertising channel that drove them. We do not use them to build cross-site advertising profiles or to share personal information with third parties for independent marketing.
| Name / Family | Purpose | Duration | Provider |
|---|---|---|---|
_gcl_*, _gcl_aw, _gcl_au |
Google Ads click identifiers used to attribute a form submission or call to a specific paid-search click. Conversion measurement only. | Up to 90 days | Google Ads (AW-17789865483) |
_fbp |
Meta (Facebook) Pixel browser identifier used to measure conversions from our Meta ads. | 90 days | Meta (Facebook) |
_callrail_*, laa_source, laa_device |
CallRail dynamic number insertion and call-source attribution. Displays the phone number associated with the marketing channel that brought you to the site so we can measure which channels drive calls. | Up to 6 months | CallRail (account 823135337) |
| Google Tag Manager container state | Loads and orchestrates the tags listed above. Sets no cookies on its own. | N/A | Google Tag Manager (GTM-KDKJXVL7) |
Server-Side Conversion Forwarding
In addition to the browser-side cookies above, we operate a server-side tagging pipeline hosted at Stape.io. When you submit a form or place a tracked call, the pipeline forwards a minimal set of conversion parameters (hashed email, first-party cookies, event name) to Google Ads (Enhanced Conversions) and to Meta’s Conversions API so we can measure campaign effectiveness even when browser cookies are unavailable. Server-side forwarding only runs for events you actively initiate on our site and respects your cookie-consent choice. Form-submission data is also delivered to our customer-relationship system (Idea Forge Studios CRM) so our design team can follow up, and transactional emails are sent via SendGrid.
4. Managing Your Preferences
You have several ways to control cookies:
- On this website — click at any time to review and change your choices.
- In your browser — most browsers let you block or delete cookies. Look for the “Privacy” or “Security” section of your browser settings. Blocking all cookies may prevent some websites from working correctly.
- Do Not Track / Global Privacy Control — we honor the Global Privacy Control (GPC) signal. If your browser sends GPC, we treat it as a request to opt out of the sale or sharing of personal information, even though we do not sell personal information.
- Formal CCPA/CPRA opt-out — see our Do Not Sell or Share My Personal Information page.
5. Google Consent Mode v2 & Meta Consent
We use Google Consent Mode v2 with all signals (ad_storage, ad_user_data, ad_personalization, analytics_storage) set to denied by default until you grant consent. The Meta Pixel is similarly blocked until consent. Once you consent, we transmit an “update” signal so tags begin collecting de-identified analytics and conversion data. You can revoke consent at any time.
6. Updates to This Policy
If we change the cookies or tracking vendors we use, we will update this page and revise the “Last updated” date above. For significant changes we will re-surface the cookie banner so you can review and re-confirm your choices.
7. Contact
Questions about this Cookie Policy? Contact us at design@theclosetrehab.com or 704-604-3870.